Written by: Wendy Mak
Focus and clarity. The biggest enemy of entrepreneurship.
Or a lack of, to be precise.
So many of us (and I’m no exception) start a business OR a new project / new idea with purpose, power and passion. Then somewhere along the line, that fades. And quickly!
Soon we’re left with lacklustre efforts and progress that’s so slow it makes a snail look like it’s doing a dancing jig. At a Zumba class.
So here’s Part 1 of a 2-part series on ways to keep focused on your business.
Video warning: Yes, I’m filming this in my PJ’s!!!!!!
So, how do you keep the momentum + excitement going in your business?
Big picture planning is the crucial key to focus and clarity. If you’ve EVER felt like you just don’t know where to start, or what to do next — it’s a sign that you should take some time out to think strategic, high-level and get out of the micro, day to day aspects of your business.
Map out your goals, the products / solutions you need to create and sell to achieve your goals and other “essential cogs” that you need (but aren’t actually products – e.g. a list capture system on your website, landing pages for your marketing, or a book for credibility, etc).
For example, with a small group that I mentored recently, we looked at how we could take their businesses from 5 to 6-figures using multiple income streams.
Doing this allowed everyone to work out what they need to work on AND because we mapped it out, we could spotÂ the “easy” projects that we could tackle first – it literally made the business less overwhelming and easier to work on!
By thinking about the “big picture”, the small detail will unfold from there.
Ah, the Pyjama Syndrome….
A sense of casualness about your business makes us (unconsciously) treat our biz like another “hobby” or “side” business – and staying in your PJ’s / track pants doesn’t help!
Instead of working on your business with focus all day, we do a few hours in between the gym, planning the next school holiday trip, meeting a friend for coffee, doing the groceries, a load of laundry and then before you know it – it’s school pick up time!
Get out of your PJ’s (or whatever is your version of the Pyjama Syndrome!).
Let’s face it – you’d never nick off to do the groceries or make lots of personal calls if you were at work in an office for someone else — so your biz should get treated the same way.
If you struggle with this, go to a co-working space for a day and get out of the day to day distractions.
(If you’re in Sydney, I’m hosting a pop-up co-working day – combined with networking drinks shortly – click here to get all the details.)
Don’t get me wrong, I love that our businesses give us flexibility – but we all need to find that fine balance between focus and flexibility!
Share or like this post!
If this post has resonated with you – please share or like it. And then in the comments area below let me know – what’s YOUR Pyjama Syndrome? Is it yoga outfits? Un-styled hair? I’d love to know!!!
To flannel pyjamas,