Should You Start A Blog For Your Business?

Written by Wendy Mak

 

There’s no sugar coating this. Starting a blog is a BIG commitment.

It needs time + thought so you might be asking — “should you start a blog for your business?”

This is a weekly blog (generally). And I put a lot of time in to it. So when I mentor other women entrepreneurs, I often get asked if it is beneficial to create (and MAINTAIN) a blog.

 

1. You have to be open + willing to share

Blogs don’t work unless you are willing to share content that will genuinely help your audience. Readers / viewers can smell a “sales pitch” from a mile away. So you want to come from a true, genuine place of service. What can you share that will truly help your ideal customer?

 

2. It creates credibility

Blogs are a great way to showcase what you know. If you’re producing quality content, your blog can create instant credibility and authority. It allows potential clients a glimpse into your style, personality and knowledge. They use this to decide if they’d like to work with you in a paid capacity in the future.

After all — how many times have you paused and hesitated before buying something? We RARELY buy on the first contact. It takes a little time and trust before we say YES — and your blog can help you create that trust.

 

3. Don’t forget the biz!

While you want to be genuine and authentic, you also don’t want to forget the biz! At the end of the day you’re running a business and you need to thrive. So you want to find that balance (and it is a balance) between giving and also highlighting your product / service.

 

4. Consistency is key

Whatever you do, consistency is KEY.

Blogs work best when you are consistent in when you publish. This doesn’t mean you need to publish daily or weekly (and especially if you’ve never blogged before, don’t over-commit!). If you can only blog fortnightly or monthly, then commit to that — but stick to that commitment. A reputation + credibility does NOT get built with just one or two tips — it needs consistency for it to stick.

 

What’s your blogging experience?

Newbie? Blog whiz? Just thinking about starting one? Do you find it hard to keep consistent at it? Keeping connected means a lot to me, so join me below and let me know!

And if you’ve enjoyed this post, please share or like it!!

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By | 2017-09-18T09:53:39+00:00 July 30th, 2014|Grow Your Biz|3 Comments

3 Comments

  1. Mieke Krijgsman August 4, 2014 at 1:53 pm - Reply

    Hi Wendy,

    thanks so much for this great article and video, just what I needed. I want to start writing blogs every fortnight, I think that’s what I can commit to for now. Do you think I need to have let’s say 3 blogs ready before I publish the first one ?

    Thanks for all your knowledge you share with everyone, it’s greatly appreciated.
    Mieke

    • Wendy Mak August 5, 2014 at 12:26 pm - Reply

      Hi Mieke! Great to hear you are going to stick to a consistent schedule for your blog. I don’t think you need to have 3 x blogs pre-written before you launch necessarily, although it’s always good when you are prepared in advance!! Either way all the best and let us know how you go! xx

  2. Kelly January 11, 2017 at 6:22 pm - Reply

    Wonderful advice again Wendy. Thank you so much.

    It’s actually triggered a few questions so I hope you don’t mind. What blogging platform would you recommend for new bloggers? And also, how do I give away great content (which I have in my workshops) without giving away everything for free? I think thats one of the main things that has stopped me from blogging. I already give away some great and useable information but I feel that if I keep going, I’ll end up giving everything away and no longer have a product that I can sell as my income ….. any guidance would be greatly appreciated. I have shared your video on one of my Facebook pages and I hope it helps the people in there as much as it has helped me. Thanks again.

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